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Craft brewers are calling for the boycott of these 14 ‘imposter’ beer brands
Craft brewers are banding together to cut off beer brands that have been acquired by Anheuser-Busch InBev, the largest brewer in the world.
Brew Studs, a blog dedicated to craft beer, has created a list of brands that have been acquired (in part or completely) by AB InBev — and is calling on craft beer fans to ditch the brands, including Goose Island, Blue Point, and Wicked Weed.
“Welcome to the page that keeps you informed about impostor craft beer brands, those who try to benefit from the power of craft beer, even though they are aligned with forces who are trying to tear it down,” reads the post.
AB InBev, the company behind brands like Budweiser and Busch, has maintained that the company only intends to help craft brands grow with their investment, and that brands will continue to operate unchanged by acquisitions.
However, some craft brewers remain unconvinced. Here are the 14 brands Beer Studs says fans should “cut off” due to their ties to AB InBev.
1. Goose Island
AB InBev acquired the maker of beers including Goose IPA and Honkers Ale in 2011.
2. Kona
Kona was acquired by the Craft Brew Alliance in 2010. Three years later, AB InBev acquired a 32.2% stake in CBA’s business — something Brew Studs argues tarnishes the craft alliance’s “craft” credentials.
3. Omission
Omission, a gluten-removed beer that launched in 2012, is another CBA brand.
4. Redhook
Redhook, another CBA beer, was founded in Seattle in 1981.
5. Widmer Brothers
Widmer is a CBA brand which was founded in Portland, Oregon in 1984.
6. 10 Barrel
10 Barrel was acquired by AB InBev in 2014.
“We feel 100% that we have absolutely nothing to apologize for, and never would we apologize for the sale,” co-founder Garrett Wales said, The Bend Bulletin reported in 2015.
7. Blue Point
The New York craft brewer was acquired in 2014, in a deal that reportedly cost AB InBev $24 million.
8. Elysian
Elysian — known for its tagline “corporate beer still sucks” — was acquired by AB InBev in 2015.
9. Four Peaks
The Arizona craft brewer was acquired by AB InBev in 2015.
10. Breckenridge
The Colorado-based brand was acquired just days after AB InBev announced it had purchased Four Peaks in 2015.
11. Golden Road
The Los Angeles-based Golden Road Brewing was acquired by AB InBev in 2015.
12. Devil’s Backbone
AB InBev acquired Devil’s Backbone in 2016. It was the beer giant’s first purchase under its revamped craft and craft-inspired division, “The High End.”
13. Karbach
AB InBev acquired the Houston, Texas-based craft brewer in 2016.
14. Wicked Weed
In May, the Asheville, North Carolina brewer announced it was being acquired by AB InBev.
“They’re the largest company in this segment. And, to have that kind of support behind our mission is immense,” Wicked Weed co-founder Luke Dickinson told Business Insider. “We are going to be able to achieve things that we never imagined and have an impact that we never imagined, and that’s incredible.”
Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
✍ Sumber Pautan : ☕ Business InsiderBusiness Insider
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Thus Article Craft brewers are calling for the boycott of these 14 ‘imposter’ beer brands
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