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Is 2017 the beginning of the end for the app economy?
For the last few years, apps have seemed set to dominate the way customers interact with brands. In 2016, Apple’s App Store grew by an average of nearly 2500 apps per day, and Google Play downloads are expected to triple by 2020. At the same time visits to brand websites seem to be declining in importance – digital media time in the US is now significantly higher on mobile at 51 percent, compared to desktop (42 percent). Not so fast But could the rapid growth in apps lead to mobile apps becoming a victim of their own success? People don’t have unlimited space on…
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