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Tajuk : Target pours money into mattress startup Casper after sale falls through
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Target pours money into mattress startup Casper after sale falls through

Target is betting big on mattresses in the mail.

The big box chain is investing $75 million in bedding delivery startup Casper as it looks to bolster its e-commerce offerings in the face of the tanking brick-and-mortar market, Recode reported Thursday.

A source familiar with the deal confirmed that amount. 

SEE ALSO: The mobile online shopping revolution is definitely coming—but nobody's sure when

Casper has sought to upend a $14 billion industry with foam mattresses that are folded into ultra-compact packages for shipping. Before now, it'd raised nearly $70 million in venture capital.   

Target was reported to be considering a billion-dollar acquisition of Casper earlier this month, but talks seem to have fallen through. The fast-growing startup was last valued at more than $500 million in 2015. Read more...

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