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What does a marketing company actually do for you?

A couple years back I worked for a now defunct startup as their social media manager and the one question I would get from friends and family a like, some who owned their own businesses, was “So, what exactly do you do?” It’s a valid question, but one that is not so easily answered. The follow-up questions were almost always, “So you play on social media for a living, posting spammy promotional posts and the occasional meme?” While I was helping with marketing for a specific company, the questions helped make one thing alarmingly clear, most people simply don’t know what people in…

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