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What you need to know in advertising today

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What you need to know in advertising today

Bill Simmons

Chris Pizzello/AP

There is one very good reason why The Ringer is ditching Medium for Vox Media. Traffic to the Bill Simmons-founded site has been anemic and slipping since it launched about a year ago.

According to comScore, the sports and pop culture-oriented site reached just 357,000 unique visitors in April. That’s down from roughly 1.2 million unique visitors in July of 2016 just after the site went live. In February, traffic had dipped to just 316,000 visitors.

To read more about how Vox may help revive The Ringer, click here.

In other news:

Dean Baquet, the executive editor of The New York Times, spoke on Tuesday at the Code Conference about why the Trump administration has had so many leaks. It’s a battle between people in the Washington establishment and people inside the White House itself, he said.

Scott Pelley will step down as anchor of “CBS Evening News,” reports Page Six. He’ll focus on working on “60 Minutes.”

These are the 50 executives who are acting as change agents in media and marketing organizations, reports Digiday. The ranker includes leaders at companies ranging from Adidas to GE to The Washington Post and BuzzFeed.

Hollywood is fighting billionaire Sean Parker’s plan to let you rent movies still in theaters for $50. Filmmaking giants like Christopher Nolan and James Cameron have spoken out against the project, known as Screening Room. 

These are the 30 most eligible social-media stars, according to dating app Hinge. It turns out a lot of big Instagram influencers are active on dating apps. 

NOW WATCH: The main differences between Advil, Tylenol, Aleve, and Aspirin summed up

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Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.



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