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I traveled to Waco, Texas to see the town that’s been transformed by HGTV’s hit show ‘Fixer Upper’ — here’s what it’s like

Joanna Gaines/Facebook

After four successful seasons of “Fixer Upper” on HGTV, Joanna and Chip Gaines are most well-known for their show where they sell houses and style them for lucky clients in Waco, TX.

But the Gaines have come a long way from their small business flipping houses. Nowadays, it’s safe to say they’ve built a nationally recognized lifestyle brand.

They opened a bakery, publish a quarterly journal, and are now launching a home paint and wallpaper line, among other things.

Along the way they’ve stayed true to their roots in Waco, often lifting up other small business owners with them.

A longtime fan of the show, I recently decided to get off my couch and head to Waco to check out its “Fixer Upper” transformation.

First, I had to get there. I flew into Austin-Bergstrom International Airport, rented a car, and drove about 100 miles north to Waco. It’s about equidistant from the Dallas airport.

Back before “Fixer Upper” the TV show, while Chip Gaines was flipping houses, Joanna Gaines had a dream to run a boutique home goods shop. The original Magnolia store she opened still stands off a busy street, but they recently moved their business to a bigger store. You can drive by but the store itself is closed to the public.

Now you can visit the Magnolia Market at the Silos instead. The Silos were an abandoned fixture in Waco until Joanna and Chip bought them and relocated their shop next door.

To read more about the journey from small Magnolia shop to the Silos, check out “The Magnolia Story,” Chip and Joanna’s recently released memoir.

To orient myself, I checked out this hand drawn map of the Silos area. You can see the Magnolia shop dominates in the bottom left corner, and there’s a green area in the middle that’s open for play and relaxation.

The first thing I noticed when I arrived was the line out the door for the newly opened Silos Baking Co! It was mid-morning, and plenty of people wanted their sugar fix.

I also needed some sugar, so I joined the line for the bakery, which moved swiftly. We were all given order cards ahead of time to present to the cashier. The inside is decorated in Joanna’s signature black and white style, with wood elements on the ceiling.

In addition to these staples that are always available, there were also two seasonal flavors of cupcakes. I went with fresh peach. The presentation is pleasing and whimsical.

I took a stroll around the area before heading into the store. At different times during the year they host community events here, such as movie nights and concerts. The Silos really make an impressive backdrop.

The awning for the new Magnolia shop features simple lettering, a sophisticated upgrade from the vintage sign on the original store that is composed of metal letters in various styles.

Although it was still before noon on a weekday, the store was bustling with customers. Employees greeted me throughout, and the cashier line was constantly growing.

Of course the shop is styled impeccably. In one corner there is a mock up of the ideal Fixer Upper kitchen: white subway tile, farmhouse since, concrete countertops. Classic!

In addition to a wall showing off their paints, wallpaper, and signs from local artisan Jimmy Don (more on him later), there was a table displaying issues of Magnolia Journal. Each issue features style tips (of course), recipes, small business owner profiles, and more.

You can buy copies on the Magnolia Market website, or subscribe and get 4 issues a year for $20.

In another corner of the Silos area, there is the Magnolia Seed and Supply Shop. This place has all your garden needs, and also pretty photo ops with the flowers.

Surprise! Inside this small shop it was also crowded. They sell everything from planters to seeds, signs to garden tools, and t-shirts.

After all that shopping, it was lunch time and I was getting hungry. Luckily there is a row of food trucks that line the north perimeter of the Silos. Choices for lunch included grilled cheese, crepes, Asian rice bowls, and of course BBQ. I also opted for a real fruit smoothie.

It was getting hot and I was looking for a place to eat my food. These covered picnic tables seemed like a genius idea. After eating I gathered up my shopping bags and went to see what else Waco had to offer.

After Magnolia Market it made sense to go see Clint Harp’s woodworking shop. Clint is often featured on “Fixer Upper,” as Joanna goes to him for custom dining tables, benches, and other cool wood features.

The inside of the shop is very adorable and features items from Clint but also other local Waco craftspeople and artisans. You can definitely see how these items would fit perfectly in a Fixer Upper home.

I saw a wooden wall clock I wanted for $62. You can also shop for these things and their furniture on their site.

Fun fact: right next to Clint’s shop is the house he and his wife bought through the Gaineses and had them fix up in an early season of the show. They don’t live there now and in fact rent it out on Airbnb.

The Airbnb listing has lots of great pictures of the inside.

While in the parking lot at Clint’s shop, I ran into a couple who were also on a “Fixer Upper” self-tour. They encouraged me to head out to Jimmy Don’s Ironworks, although it was about a 25-mile drive outside Waco. I figured since I’d only be there once, I needed to see everything, so out into the countryside I went.

I arrived to find a pretty nondescript building, but there was a giant iron gate out front with the initials JDH so I knew I was in the right place.

In the front there is a small shop with Jimmy Don’s signature iron signs displayed, but the back is where the real magic happens. These pre-made signs were all going to Magnolia Market, where they sell for $38-$84. You can also have him custom make a sign, and they ship across the country.

Jimmy Don himself was there, and nice enough to come out from the workshop to take a photo with me. He also said hello to some other fans in the shop.

His metal artwork is also available for purchase online.

Heading back to Waco, my last stop for the day was the new Magnolia Realty shop. There’s not too much to do here unless you’re buying a house in the area, but it’s a cool building that true to form used to be abandoned and run down until Joanna and Chip came along and fixed it up.

The next morning before I headed back to Austin, I made sure to swing by Common Grounds, the coffee shop sometimes featured on the show. They also have a food truck at the Silos, but the original shop is on the Baylor University campus.

I treated myself to an iced Chai, and loved all the seating options. Inside there were vintage couches and chairs, and in this spacious back area plenty of eclectic chairs and tables.

Although I didn’t see them in person, Chip and Joanna’s presence is all over Waco. I was happy to show myself around, shop, and chat with employees and other fans.

At the Austin airport waiting for my plane home, I saw others wearing Magnolia hats and reading the journal. They’ve really gone from transforming one home at a time to transforming an entire town, and influencing design across the country!

Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.

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Thus Article I traveled to Waco, Texas to see the town that’s been transformed by HGTV’s hit show ‘Fixer Upper’ — here’s what it’s like

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I traveled to Waco, Texas to see the town that’s been transformed by HGTV’s hit show ‘Fixer Upper’ — here’s what it’s like

I traveled to Waco, Texas to see the town that’s been transformed by HGTV’s hit show ‘Fixer Upper’ — here’s what it’s like

First, I had to get there. I flew into Austin-Bergstrom International Airport, rented a car, and drove about 100 miles north to Waco. It’s about equidistant from the Dallas airport.

Now you can visit the Magnolia Market at the Silos instead. The Silos were an abandoned fixture in Waco until Joanna and Chip bought them and relocated their shop next door.

To orient myself, I checked out this hand drawn map of the Silos area. You can see the Magnolia shop dominates in the bottom left corner, and there’s a green area in the middle that’s open for play and relaxation.

The first thing I noticed when I arrived was the line out the door for the newly opened Silos Baking Co! It was mid-morning, and plenty of people wanted their sugar fix.

I also needed some sugar, so I joined the line for the bakery, which moved swiftly. We were all given order cards ahead of time to present to the cashier. The inside is decorated in Joanna’s signature black and white style, with wood elements on the ceiling.

In addition to these staples that are always available, there were also two seasonal flavors of cupcakes. I went with fresh peach. The presentation is pleasing and whimsical.

I took a stroll around the area before heading into the store. At different times during the year they host community events here, such as movie nights and concerts. The Silos really make an impressive backdrop.

The awning for the new Magnolia shop features simple lettering, a sophisticated upgrade from the vintage sign on the original store that is composed of metal letters in various styles.

Although it was still before noon on a weekday, the store was bustling with customers. Employees greeted me throughout, and the cashier line was constantly growing.

Of course the shop is styled impeccably. In one corner there is a mock up of the ideal Fixer Upper kitchen: white subway tile, farmhouse since, concrete countertops. Classic!

In addition to a wall showing off their paints, wallpaper, and signs from local artisan Jimmy Don (more on him later), there was a table displaying issues of Magnolia Journal. Each issue features style tips (of course), recipes, small business owner profiles, and more.

In another corner of the Silos area, there is the Magnolia Seed and Supply Shop. This place has all your garden needs, and also pretty photo ops with the flowers.

Surprise! Inside this small shop it was also crowded. They sell everything from planters to seeds, signs to garden tools, and t-shirts.

After all that shopping, it was lunch time and I was getting hungry. Luckily there is a row of food trucks that line the north perimeter of the Silos. Choices for lunch included grilled cheese, crepes, Asian rice bowls, and of course BBQ. I also opted for a real fruit smoothie.

It was getting hot and I was looking for a place to eat my food. These covered picnic tables seemed like a genius idea. After eating I gathered up my shopping bags and went to see what else Waco had to offer.

After Magnolia Market it made sense to go see Clint Harp’s woodworking shop. Clint is often featured on “Fixer Upper,” as Joanna goes to him for custom dining tables, benches, and other cool wood features.

The inside of the shop is very adorable and features items from Clint but also other local Waco craftspeople and artisans. You can definitely see how these items would fit perfectly in a Fixer Upper home.

Fun fact: right next to Clint’s shop is the house he and his wife bought through the Gaineses and had them fix up in an early season of the show. They don’t live there now and in fact rent it out on Airbnb.

I arrived to find a pretty nondescript building, but there was a giant iron gate out front with the initials JDH so I knew I was in the right place.

In the front there is a small shop with Jimmy Don’s signature iron signs displayed, but the back is where the real magic happens. These pre-made signs were all going to Magnolia Market, where they sell for $38-$84. You can also have him custom make a sign, and they ship across the country.

Jimmy Don himself was there, and nice enough to come out from the workshop to take a photo with me. He also said hello to some other fans in the shop.

Heading back to Waco, my last stop for the day was the new Magnolia Realty shop. There’s not too much to do here unless you’re buying a house in the area, but it’s a cool building that true to form used to be abandoned and run down until Joanna and Chip came along and fixed it up.

The next morning before I headed back to Austin, I made sure to swing by Common Grounds, the coffee shop sometimes featured on the show. They also have a food truck at the Silos, but the original shop is on the Baylor University campus.

I treated myself to an iced Chai, and loved all the seating options. Inside there were vintage couches and chairs, and in this spacious back area plenty of eclectic chairs and tables.

Although I didn’t see them in person, Chip and Joanna’s presence is all over Waco. I was happy to show myself around, shop, and chat with employees and other fans.

Thus Article I traveled to Waco, Texas to see the town that’s been transformed by HGTV’s hit show ‘Fixer Upper’ — here’s what it’s like

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I traveled to Waco, Texas to see the town that’s been transformed by HGTV’s hit show ‘Fixer Upper’ — here’s what it’s like

First, I had to get there. I flew into Austin-Bergstrom International Airport, rented a car, and drove about 100 miles north to Waco. It’s about equidistant from the Dallas airport.

Now you can visit the Magnolia Market at the Silos instead. The Silos were an abandoned fixture in Waco until Joanna and Chip bought them and relocated their shop next door.

To orient myself, I checked out this hand drawn map of the Silos area. You can see the Magnolia shop dominates in the bottom left corner, and there’s a green area in the middle that’s open for play and relaxation.

The first thing I noticed when I arrived was the line out the door for the newly opened Silos Baking Co! It was mid-morning, and plenty of people wanted their sugar fix.

I also needed some sugar, so I joined the line for the bakery, which moved swiftly. We were all given order cards ahead of time to present to the cashier. The inside is decorated in Joanna’s signature black and white style, with wood elements on the ceiling.

In addition to these staples that are always available, there were also two seasonal flavors of cupcakes. I went with fresh peach. The presentation is pleasing and whimsical.

I took a stroll around the area before heading into the store. At different times during the year they host community events here, such as movie nights and concerts. The Silos really make an impressive backdrop.

The awning for the new Magnolia shop features simple lettering, a sophisticated upgrade from the vintage sign on the original store that is composed of metal letters in various styles.

Although it was still before noon on a weekday, the store was bustling with customers. Employees greeted me throughout, and the cashier line was constantly growing.

Of course the shop is styled impeccably. In one corner there is a mock up of the ideal Fixer Upper kitchen: white subway tile, farmhouse since, concrete countertops. Classic!

In addition to a wall showing off their paints, wallpaper, and signs from local artisan Jimmy Don (more on him later), there was a table displaying issues of Magnolia Journal. Each issue features style tips (of course), recipes, small business owner profiles, and more.

In another corner of the Silos area, there is the Magnolia Seed and Supply Shop. This place has all your garden needs, and also pretty photo ops with the flowers.

Surprise! Inside this small shop it was also crowded. They sell everything from planters to seeds, signs to garden tools, and t-shirts.

After all that shopping, it was lunch time and I was getting hungry. Luckily there is a row of food trucks that line the north perimeter of the Silos. Choices for lunch included grilled cheese, crepes, Asian rice bowls, and of course BBQ. I also opted for a real fruit smoothie.

It was getting hot and I was looking for a place to eat my food. These covered picnic tables seemed like a genius idea. After eating I gathered up my shopping bags and went to see what else Waco had to offer.

After Magnolia Market it made sense to go see Clint Harp’s woodworking shop. Clint is often featured on “Fixer Upper,” as Joanna goes to him for custom dining tables, benches, and other cool wood features.

The inside of the shop is very adorable and features items from Clint but also other local Waco craftspeople and artisans. You can definitely see how these items would fit perfectly in a Fixer Upper home.

Fun fact: right next to Clint’s shop is the house he and his wife bought through the Gaineses and had them fix up in an early season of the show. They don’t live there now and in fact rent it out on Airbnb.

I arrived to find a pretty nondescript building, but there was a giant iron gate out front with the initials JDH so I knew I was in the right place.

In the front there is a small shop with Jimmy Don’s signature iron signs displayed, but the back is where the real magic happens. These pre-made signs were all going to Magnolia Market, where they sell for $38-$84. You can also have him custom make a sign, and they ship across the country.

Jimmy Don himself was there, and nice enough to come out from the workshop to take a photo with me. He also said hello to some other fans in the shop.

Heading back to Waco, my last stop for the day was the new Magnolia Realty shop. There’s not too much to do here unless you’re buying a house in the area, but it’s a cool building that true to form used to be abandoned and run down until Joanna and Chip came along and fixed it up.

The next morning before I headed back to Austin, I made sure to swing by Common Grounds, the coffee shop sometimes featured on the show. They also have a food truck at the Silos, but the original shop is on the Baylor University campus.

I treated myself to an iced Chai, and loved all the seating options. Inside there were vintage couches and chairs, and in this spacious back area plenty of eclectic chairs and tables.

Although I didn’t see them in person, Chip and Joanna’s presence is all over Waco. I was happy to show myself around, shop, and chat with employees and other fans.

Thus Article I traveled to Waco, Texas to see the town that’s been transformed by HGTV’s hit show ‘Fixer Upper’ — here’s what it’s like

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