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This QR code backpack is next-level social media
JanSport is dabbling in smart-tech fabric, and they want your backpack to be just as social as you. According to Steve Munn, President of JanSport: “A [backpack is a] place to put something to eat, something to drink and something to wear — [that’s] what’s most important. Now, it becomes potentially an avenue for social interaction.” The backpack is essentially a gigantic QR code. Take a picture of the backpack with your smartphone and access any online information the backpack owner creates. One in six consumers currently own and use wearables and the industry is projected to be worth $34…
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