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Tough Mudder’s CEO explains why people keep coming back for more

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Business Insider spoke with CEO and founder of Tough Mudder Will Dean, about why people repeatedly come back to tackle the famous obstacle course.

He said: “We are a tribe, a community. 10,000 people have had the Tough Mudder logo tattooed on them. That speaks to what it’s about. It’s a value set. It’s a mindset.”

Tough Mudder has recently launched its newest venture, Tough Mudder X. It is targetted at elite athletes who take on a one-mile course, with some of the signature obstacles from Tough Mudder courses.

There are now also Tough Mudder Bootcamps, which operate as a high-intensity training arena for Tough Mudder events. More details can be found here.

Produced by Claudia Romeo. Special thanks to Joe Daunt

Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.

✍ Sumber Pautan : ☕ Business InsiderBusiness Insider

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